The reconfiguration of existing materials is the dominant methodology for new cultural production of the digital era. Images beget images and beyond both verbal discourse and context, content is often immediately incorporated into a new work.
What defines originality and autonomy in today’s network society? Is context the new content? What happens when the same images are shared between people involved in a single creative field?
The body of work questions and mimics these mechanisms in the looping context of Instagram: after selecting and assembling images of jewellery found on the platform, I created new hybrid designs for my jewellery. The pieces I originated are therefore the outcome given by an infinite chain of contributions.